Every single day I hear a client utter the statement “I can’t afford TV Advertising; we need to explore other options.” This statement couldn’t be further from the truth, if they only knew what I do about the subject at hand.
There is a basic difference between your dreams about the job and the actual situation. For example, you may be dreaming that you will join an automotive advertising agency and start writing excellent copies. To add to this, in your dreams, you have some of the most creative brands for which you are writing excellent copies. However, in actual situation, you may not find the right agency. You may need to write advertisement copies for some local construction companies. Your dreams will be shattered in not time. That is not all – do you really think that you will be able to deliver the best result in such a situation!
In Part One of this article, I’ll cover the fundamentals of freelance writing. Few writers give these fundamentals much consideration, and that leads to unnecessary hiccups in their writing career. Other writers breeze along quite happily, then suddenly smash up against one of the fundamentals, and because they’re blissfully unaware, they proceed to destroy their career.
Early in my career I worked for the automotive advertising agencies that had the Energizer Battery account. I was perplexed by the differences in sales volume reported by the various sources we used. I kept asking “why” until I got to the root of the problem.
Classic Pillsbury Doughboy commercials can be found on YouTube and on the Pillsbury website. Pay attention to what you are viewing some videos are commercials; others are spoofs which may contain inappropriate material.
When we’re dating, we’re very specific and choosy about whom we’ll spend 20% of our time with. Yet often times, we settle for the first job that comes along that meets very little of our criteria, often money. Would you be willing to spend the next three to five years with a mate just because you had one nice meal? Of course not. But that’s exactly what we do when we’re deciding on our next job – we have a couple of great interviews and the money’s good, so we agree to join the company and then stay until a better one comes along. Where’s the passion in this picture? I say, it’s time to have a love affair with your next job!
The last thing you want is for your reader to be annoyed with advertisement and promotional material in your blog. Don’t try to re-purpose any sales or promotional material in your blogs. This will negatively affect your blog marketing. The only time this would be acceptable is if you were an advertising agency writing about one of your specific ad campaigns as a case study. Remember that your blog marketing should be geared toward your personal branding. Share your knowledge with your readers. Give them some valuable, ad-free content. They will appreciate it as much as you do.